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We unpack all the vital information across many topics, giving you insight into the things that can start or operate your small business successfully.

With guest interviews from leading experts and your host, Kerry Zarb from Zinc Business Solutions, gathering small business information direct to you in weekly broadcasts.

Bonus episodes as required keeping you up to date with the latest information.

We share all the insights with our audience and we would love to hear from you, leave us a review and connect with us on social. And, don’t forget to subscribe 🙂

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24. How to hire in small business

In episode 22 we spoke about WHEN to hire help in your business, so therefore in today’s episode we are going to talk about the HOW of hiring help, step by step and even touch on some mistakes that can be made in this process.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

 

Here is the episode breakdown:

Time Topic

2.53 Where to start looking for help

4.30 Before you place your ad

5.00 Structure time for yourself in finding someone

6.17 Timing for the process

7.30 Screening resumes tips

9.30 Making the first initial contact

12.04 Progressing to formal interviews

13.15 Things you can see in the interview

15.30 Drill in to see their personality

16.35 Second interview bonuses and negatives

19.35 Give yourself time to reflect on candidates

20.11 Take notes during the interview

20.55 Desperate hires can end in disaster

23.11 Finding the golden team member, what’s next

24.59 Send me a email with all the information needed

 

27.41 Hiring an outsourced contractor

29.43 The Who and The What and The How

31.12 Stalk the potential contractor online

33.03 Reach out to potential contractors, and start screening

35.09 How do you feel about them

35.36 Comparing your offers

39.30 Formal contracts

40.31 Recap with the contractor arrangement

41.00 Keeping communications flowing

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

 

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

23. SEO for small business with David Pagotto

Today we are talking about SEO, those 3 little letters that many business owners fear!

David from SixGun breaks this down for us and gives us some great take away pieces and also a better understanding of what could be seen as such a confusing space.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

 

Here is the episode breakdown:

Time Topic

1.42 Where did Sixgun begin

2.52 What is SEO

3.59 How does SEO help support growth in small business

4.50 Local SEO results matter

5.40 Organic rankings come from where?

6.50 How exactly does SEO work

8.03 Where does a small business start

10.30 When is it time to consider your SEO

13.18 Localised vs products and strategy

14.19 Any hints or tips for SEO

18.28 Do image titles make a difference

21.05 What is your positive take away from COVID19

22.29 Where can we find David

 

Helpful links from today’s episode:

MOZ https://moz.com/beginners-guide-to-seo

Google Keyword Planner https://ads.google.com/intl/en_au/home/tools/keyword-planner/ 

Domain referrals tool https://ahrefs.com/ 

How to find David & Sixgun:

Website link: https://sixgun.com.au/

Facebook link: https://www.facebook.com/sixgunagency/

Linkedin profile: https://www.linkedin.com/company/sixgun

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

 

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

22. When to hire in business - employee or outsourcing

 

A question I see bouncing around social media groups – is when do I hire in my business and closely followed by, do I hire an employee or do I outsource to a private contractor?

It’s a massive question many small business owners face and we are going to step through this topic together today!

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/


Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

21. Launching a small business Shida & Jacquie

 

In this episode we have 2 powerful women in business, my awesome biz buddies, that actually launched just before the COVID-19 pandemic hit our great nation. Talk about a massive time to start a business, yet together they have navigated their way through this difficult time supporting each other and growing their network of business buddies around the world.

Shida operates Dental on Demand, a Sydney based mobile oral health service that visits child care dentures, corporate workplaces and also conducts home visits.

Also joining us is Jacquie from Senior Dental Care, also a Sydney based mobile service, who is making dentistry available to our dearly loved and vulnerable aged care facility residents.

Together these two amazing oral health therapists are not only making dentistry accessible, but affordable and striving to bring dental education to all age groups.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

2.54 What has been the hardest part of starting your business

4.26 Are you more comfortable since starting your business

6.17 What’s something you know now you wish you knew before

7.42 Stepping out of comfort zones

8.29 What’s the biggest challenge in oral health

9.40 Education side of business

10.50 What’s the business goal

13.08 Where to from here

14.40 Marketing challenges at the start

17.15 Whats a positive take away from COVID19

19.26 Where can we find you both

 

From today’s episode, you can find Shida from Dental on Demand:

Instagram: www.instagram.com/dentalondemand_

Facebook: www.facebook.com/dentalondemandaus

Website: www.dentalondemand.com.au

 

From today’s episode, you can find Jacquie from Senior Dental Care:

Instagram: http://www.instagram.com/seniordentalcare

Facebook: www.facebook.com/seniordentalcare.com.au

Website: www.seniordentalcare.com.au

 

How can you find us:

BizNation: https://biznation.com.au/

Co-Pilot Program: https://bit.ly/bizcopilot

Facebook Group: https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions: https://zincbusinesssolutions.com.au/


Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

20. Why do we set goals in business

 

Setting goals for ourselves as small business owners helps us not only visualize where we want to go but what we want this to look like.

I fondly call it my road map, but also call it my journey

In today’s short episode we are going to chat about goals for your business a little bit of why, a little bit of how, and other little bits through in as I get distracted

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Helpful links from today’s episode:

https://positivepsychology.com/goal-setting-exercises/

 

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/


Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

19. Cash flow in your business with Louise Delaney

 

In this episode, we chat with Louise Delaney from CashFlowsForYou. Louise discovered a gap in the market place within her other business, this unknown space about their cash flow forecasting, and not knowing if the funds were going to be there next week for the expenses needing to go out. Having this first-hand consumer challenge helped Louise develop a simple and affordable system to help those in small business.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.30 What is CashFlowsForYou

5.34 Where is the cash in the business

7.31 Making decisions without knowing your cash flow

8.37 What are other benefits of managing your cash flow

10.40 What maintenance is involved to keep your cash flow

11.25 Keep it simple, don’t over complicate it

12.15 Making you aware of your spends in the business

13.20 How do we use cash flow in our business

16.09 It’s not too late to get started

16.55 How the cash flow forecast can help you

17.30 Top tips for businesses to get their cash flow under control

19.44 Using the information from your cash flow projection

20.21 What’s your positive from COVID-19

26.15 Where can we find Louise


From today’s episode, you can find Louise:

Facebook: https://www.facebook.com/louise.delaney.733

LinkedIn: https://www.linkedin.com/in/louise-delaney/

Website: www.cashflowsforyou.com.au

 

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/


Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

18. Education matters?

 

In today’s show, we talk about education and how this can be a critical part of being a business owner. Our education system delivers and falls short for those wanting to start a business and how we can look at this area a little differently for our journey.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

How can you find us:

BizNation: https://biznation.com.au/

Co-Pilot Program: https://bit.ly/bizcopilot

Facebook Group: https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions: https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

17. Marketing for small business with Jenn Donovan

 

In today’s show, we chat with Jenn Donovan from Social Media & Marketing to unpack some basics about marketing for small business and how many of us (me included) can easily put this on the back burner and why we need to make it a priority.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

2.26 What is marketing

3.41 Why is it so important for small businesses to do marketing

4.56 Marketing when we have time

5.50 Outsourcing to the right person

6.50 Underselling yourself, using your inner knowledge

7.38 Having a plan for your marketing for your goal

8.55 Getting hung up on the numbers

9.50 Where our clients are and what platform they are on

10.35 Forget what platform you like

11.35 Creating content for the platforms and sharing

12.38 TikTok its addictive

14.28 What are some of the starting fundamentals of marketing

17.59 What’s 3 tips to make marketing a priority in your business

22.34 What’s your positive from COVID-19

26.15 Where can we find Jenn

From today’s episode, you can find Jenn:

Small Business Made Simple Podcast: Podcast

Instagram: JENN SOCIAL MEDIA | MARKETING (@smallbusinessmadesimple)

Facebook: Social Media and Marketing Australia – Home

Facebook Group: Like Minded Business Owners Public Group

Facebook Buy from the Bush Group: Buy From a Bush Business Public Group

LinkedIn: Jenn Donovan – Owner, Founder – Social Media and Marketing Australia

Website: Social Media and Marketing

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

16. Xero for your business finances

 

Something I have been meaning to talk to you about for a little while is an amazing way to be on top of your business numbers. In episode 4, I spoke to you about knowing your business numbers and we broke this down into a simple formula, so if you haven’t listened to this episode, head on back and take a listen. Episode 4 gave some great insight into knowing your business numbers and today I want to tell you about a great program to help you be even more on the money, Xero Cloud Accounting.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.05 About the BizNation Co-Pilot Program

2.55 The Xero story

3.43 Some Xero basics

4.12 What is cloud accounting

4.56 Xero integrations

5.49 Xero costs and levels explained

6.51 Auto superannuation benefit

7.23 Bank feeds

7.51 Bank rules

8.50 Check your bank statements

8.59 Sales invoices, statements, and reminders

9.40 Bills & Hubdoc integration

10.10 Share your file directly with your accountant

10.40 Files in Xero

11.27 Batch payments for bills & invoices

12.49 Payroll made easy

13.40 Timesheets for payroll

14.11 Find and Recode

15.17 Reporting options

15.57 Mobile APP

16.45 Xero response to COVID-19

17.09 YouTube tutorials coming soon

YouTube Channel & BizBits Collection: https://www.youtube.com/channel/UCUFfkpbx0tiL8ge_h9mzbkQ

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

15. Financial planning for SME with Vince from Life Sherpa

 

In this episode, Vince Scully from Life Sherpa joins us to chat about the financial planning journey for those in small businesses.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.03 Vince’s multiple attempts at retirement

5.09 The financial advisor consumer

5.45 30+ year olds lifestyle and planning

6.25 Concept of the Life Sherpa

7.30 What’s different for small business and financial planning

12.10 Looking forward to the options and reinvesting in our business

13.29 Avoiding financial temptation when being a business owner

16.50 Having a few plan B’s ready, practical ones

18.05 What’s Vince’s COVID-19 positive

22.03 Employing lost resources

Helpful links from today’s episode:

Life Sherpa Website https://lifesherpa.com.au/

Facebook https://www.facebook.com/mylifesherpa/

LinkedIn https://www.linkedin.com/company/lifesherpa/

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

14. Dealing with difficult clients

 

We are often faced with difficult clients when we operate our small business. Here are some of them and how to navigate through these interesting scenarios.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.10 Late payers – how to deal with them

3.20 Non-paying clients – what this means for you

4.20 High expectation clients

5.55 After hours requests

7.15 How to avoid these problems from the start

8.48 How to say “No” without damaging your reputation

10.10 What are some of the red flags and what can you use

11.22 Decide on your process and stick to the decision

11.40 Further discussing non-paying clients

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

13. Referrals with Luke from RewardBuddy

 

In this show, we chat with Luke Santamaria from RewardBuddy.  Luke will share with us some great tips for referrals in small business and also explain the RewardBuddy platform for our listeners,

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.30 What is the story behind RewardBuddy

2.55 Gone are the card referrals, online for tracking

4.23 Where did the idea of RewardBuddy come from

5.29 Why do businesses need referrals

7.28 What area does RewardBuddy cover

8.54 Key tips for getting referrals in your business

11.45 Gathering email addresses is still valuable

12.35 Tips on communicating with customers

13.14 How can RewardBuddy help businesses

16.10 COVID-19 takeaway – Yay moments from Corona

From today’s episode, you can find Luke and RewardBuddy:

Website: https://www.rewardbuddy.com.au/

Facebook: https://www.facebook.com/rewardbuddyau/

Instagram: https://www.instagram.com/rewardbuddy/

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

12. Discovery calls for your business

 

In this express episode I’m going to talk about discovery calls, from a consumer and business owner perspective.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.01 What is a discovery call

2.18 WordPress plugin application

2.50 Get help and explore your options

3.18 Why we should have a discovery call booking system

3.59 What goes into a discovery call

4.30 Time schedule importance

5.23 Asking the caller questions

5.42 It’s not a sleezy sales call

6.05 Having a sales pitch if needed

6.22 Offer to send information via email

6.39 Scheduling the next call or touch base

7.02 Key takeaways

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

11. Simplifying payroll with Jon from Microkeeper

 

In this episode we chat with Jon Arrigo from Microkeeper. Jon shares with us where Microkeeper began and how it has evolved and is super scalable with businesses using an online platform, giving automation and a simple way of doing all things Payroll.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.55 When and where did Microkeeper begin

5.40 What kind of business can use Microkeeper

8.04 How does the onboarding system work

11.26 Skills and files section of Microkeeper

13.42 Rostering, what is the key aspect and why do we need it

17.05 Time off in the system and predicting leave accruals from rostering

18.39 Tracking leave owing from the leave bank

20.15 Benefits to staff and business operators, sharing details

21.00 Employee console options

22.09 Location, role and job settings

22.51 STP (single touch payroll)

28.50 What does Microkeeper not do

30.15 Skills matrix build from a client’s request

33.20 Microkeeper summary

34.10 What is Microkeepers newest technology from COVID-19

36.35 COVID-19 takeaway – Yay moments from Corona

From today’s episode, you can find Jon and Microkeeper:

Website: https://microkeeper.com.au/

Facebook: https://www.facebook.com/microkeeper/

Instagram: https://www.instagram.com/microkeeper/

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

10. What is a business coach with Clare Wood

 

In this episode we chat with Clare Wood from herself. Clare talks with us about “the business coach”, what is a business coach, who needs one and for how long. We also unpack how to find a business coach and finding the right person to work with for your business journey. 

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

2.18 What is a business coach

3.04 Who should have a business coach

5.05 Different types of business coaches

6.10 Coach areas of specialty

7.40 How do we assess if a coach is right for us

9.05 Finding a coach process

9.45 How to work with a coach before committing

10.10 Research a potential coach

11.54 What can we expect out of a business coach

13.30 Examples of clients 

16.48 Guaranteeing results, be aware of this point

18.25 How long do we need a business coach for

21.20 Can we change coaches or even have more than 1 coach

22.34 Forming the relationship

23.40 Having no support in your business

25.04 Final tips from Clare

26.52 How to find Clare and BizNation

From today’s episode, you can find Clare:

Podcast: The Clare Wood Podcast 

Apple: https://apple.co/30y6vB8 

Spotify: https://spoti.fi/2MQUlv2 

Instagram: https://www.instagram.com/clare_wood_coach/

Facebook: https://www.facebook.com/clarewoodcoach/

Website: https://clarewood.com.au/

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

9. The gift of giving freebies to get more leads

 

In this episode we have Adriana explain the strategy behind gaining emails of leads and offering a freebie as a lead magnet for your business. Building your assets in your business and the benefits this can give as well as the “hunting” and “farming” explanation for this marketing strategy.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

2.26 Why do we capture email addresses for our business

4.24 Hunting vs Farming

6.50 How do we get started with a freebie

9.10 Adriana’s examples of free content

10.21 Not giving too much, or should we

12.07 What value this brings

13.50 Discovery calls

15.08 Where to place your freebie

16.21 How much should we reach out

17.22 Email overwhelm, watch your stats

18.30 Leading them to your paid content, courting

20.10 Using the headlines well

20.38 Summary of this topic, key takeaway

21.27 Kerry has the lightbulb moment

22.39 The sales pitch is sometimes too much

23.22 Personal free offer instead

25.23 Make it your own to suit your business

From today’s episode:

You can find Adriana’s Free Resources:

Buyers Checklist: http://thepropertysociety.com.au/buyers-checklist

Investors Worksheet: http://thepropertysociety.com.au/worksheet

You can find many free offerings on the new BizNation platform:

Free BizBlog: https://biznation.com.au/business-tips/

Free Directory Listing: https://biznation.com.au/business-directory/submit/

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Adriana @ The Property Society Australia http://www.thepropertysociety.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

8. Stepping into online marketing with Wendy Coombes

 

In this episode we chat with Wendy Coombes from The Inbound Marketing Coach. Wendy steps us through some great basic tips to get started on with your online marketing and simple ways small businesses can begin this process without all the tech knowledge we think we might need.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.45 Setting goals for online business marketing

4.20 Website visitors, how many visiting, and conversion rates for goals

5.17 Using your ideal client profile to tune into

7.00 Primary ideal clients depending on the business

8.05 What is a lead magnet and how its used

9.27 Example of an ideal client and lead magnet use

10.37 Ticking the boxes and reverse tick box

11.45 Put yourself in your clients shoes

12.22 Language around the lead magnet

12.45 Using a free offering for gaining lead details

15.00 When to convert the lead

16.25 Demonstrating your expertise, trust building

17.15 Email marketing is very alive, building the asset

18.25 When to reach out to the audience, when and how frequently

19.55 Where do we get started

21.50 Free tools and no tech skills required

23.00 Free course – “List Building Made Easy”

24.50 Show recap/overview

26.00 COVID-19 takeaways – Yay moments from Corona

From today’s episode, you can find Wendy:

Facebook: https://www.facebook.com/theinboundmarketingcoach 

Instagram: @theinboundmarketingcoach

For access to Wendy’s free course – List Building Made Easy: https://hubs.ly/H0rgR4q0

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

7. Taking brave steps in business

 

In this episode, we chat about taking brave steps with your business marketing. Stepping out of your comfort zone and delivering those awkward things you’re really not that into such as Podcast or Video and how we both stepped through the barriers.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

4.10 Our standing on “putting yourself out there” in business marketing

6.00 Stepping out of your comfort zone

7.20 Having the knowledge behind you

8.40 Language in your content

9.53 Teach others to find your inner genius

11.00 Base nature behind the content

11.30 Starting in Podcast tip

12.40 Having a broad topic

14.30 Off-topic chatter, we got carried away

18.00 Using platforms to begin – Facebook Group discussion

20.00 Social media organic course Adriana is completing

21.30 Humanising your brand

25.10 Getting started with video, lighting, audio

28.00 Headliner for video snippets

29.00 Where to publish your video, Instagram, Facebook, YouTube

29.50 Tiktok

32.40 Summary of video tips

33.40 COVID-19 takeaways – Yay moments from Corona

35.10 How to find us

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Adriana @ The Property Society Australia http://www.thepropertysociety.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

6. Co-Hosted Show about Pivoting, Launching & Starting Business

 

Pivoting is the business hot topic right now and it was already time to pivot this podcast into something more awesome and also discuss COVID times in business. We chat in this episode about launching during COVID and where to get some new leads for a new or existing business

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

2.35 Pivoting in business

10.25 Launching a business during COVID

14.00 Taking the plunge into the property game business

16.35 When is the right time to launch a business

22.05 Where to find leads when you first start out 

25.15 Documenting leads and Adriana’s morning routine 

Helpful links from today’s episode:

Feel the Fear and Do it Anyway: Audible Link https://adbl.co/2ZJSgZm

by Susan Jeffers

Booktopia Link https://bit.ly/2ZHpZCK

Atomic Habits by James Clear: Audible Link https://adbl.co/2XIcBMm

Booktopia Link https://bit.ly/2AbO1eG

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Adriana @ The Property Society Australia http://www.thepropertysociety.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

5. What is a property agent - with Adriana Slattery

 

In this episode, we have the lovely Adrianna Slattery from The Property Society Australia. Adriana is a buyers agent and lives in Wollongong, NSW, and has forged her path from a working background of the Fitness Industry and owning her own fitness center, and now lives the laptop lifestyle with her family of hubby and 2 young boys. This entrepreneur has persisted through the COVID19 times to launch her business with her passion for property and investment.

If you enjoyed today’s episode, we love to hear from you, please leave us a review, don’t forget to subscribe and we hope you can tune in next time as we continue to unpack all things business!

Here is the episode breakdown:

Time Topic

1.22 What is a buyer’s agent 

2.20 What a buyer’s agent does

3.40 Where is the property market now

5.51 Is now the right time to buy

8.50 What effect has COVID had on the property market

11.18 What will interest rates do after COVID19

Helpful links from today’s episode:

Guest – Adriana Slattery @ The Property Society Australia http://www.thepropertysociety.com.au/

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

4. Knowing your business numbers

 

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

3. Finding clients for your business

 

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

2. Building business reputation and testimonials

 

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

1. BizNation Intro Episode

 

How can you find us:

BizNation https://biznation.com.au/

Facebook Group https://www.facebook.com/groups/microsmallbusinesssupportgroup/

Kerry @ Zinc Business Solutions https://zincbusinesssolutions.com.au/

Information contained in this segment should be taken as general advice only and your personal circumstances have not been taken into account. It is recommended that you seek financial advice from a professional who is licensed to do so. If you choose to act upon the general advice shared in this segment you do so at your own risk.

Why not subscribe to one of these platforms below to listen to our podcasts where ever you are!

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Anchor

Radio Public

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