Your businesses first impression
How you want to be known
We can present as our industry, what our audience will relate to and also using colours of identity in our logo.
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It all comes together
In this area we are going to cover great steps on getting started, your DIY vs professional options.
Your business logo is either the beginning of your brand story or a clear extension of it.
There is no right or wrong answer as to what comes first in branding your business. What’s important is that it all ties together.
Your logo is your first and lasting impression.
Sometimes, as we have seen over the years of the worl’d largest brands, they can be name related, industry related or bear absolutley no resemblance to anything at all.
As we know too well, the major brands have logos in all shapes and forms.
Instagram, the camera icon, many don’t even realise it is a camera, but the know it really well.
Dropbox, this simple symbol of a box on a blue background, could be confused with a cardboard box supplier or even a removalist company.
Apple, well, it just is what it is. But what does the fruit Apple have to do with their product range? There is an interesting story behind it from Steve Jobs, it meant something to him.
Google, bold bright colours and these days in many configurations, but we all know it when we see their variations, who they are.
DIY Logo Design
Much of the decision making process comes down to your own creative skills.
For some of us, it comes naturally, for others, the right day and mood and for others, the creative bones sadly just don’t exist.
Some tools that can assist for those wanting to try to DIY their logo
Canva – a large library of templates to help you get started in creating your design – https://www.canva.com/
Wix – not just websites these days https://www.wix.com/logo/maker
Smashing Logo – great options from templates https://smashinglogo.com/
Seeking a professional to help you design your logo and help you produce your brand identity can be a great investment for your business.
You can find that working with a graphic designer, not only do they do the heavily lifting, but they can give you great options to help you find your forever business look.
We have partnered with 2 great designer to help you take the first steps. Both are amazing and easy to work with and will help you under the process and decision to be made for your business brand to come to life.
Check in with them via our partner page.
Want to learn more?
We want to help you in your business journey. We have made quick online courses to assist you with great advice, direction. Each module is designed to specifically guide you and step you through process options so you can DIY your business set-up.